Programmatic
Premium reach, bought intelligently.
Automated buying across the web's best inventory, in auctions decided in milliseconds. Awareness at serious scale, with direct-response accountability.
- DV360 & The Trade Desk
- Server-Side Measurement
Beyond the Walled Gardens
Meta and Google are only part of the internet. Programmatic opens the rest: premium publishers, connected TV and audio, bought with data instead of guesswork.
Real-Time Bidding
Open-auction buying across ad exchanges, targeted to your audiences and optimised while the page is still loading.
- Audience Targeting
- Live Optimisation
Private Marketplaces
Invitation-only auctions with premium publishers, putting your brand in environments worth being seen in.
- Premium Inventory
- Brand Safety
Platforms & Partners
Campaigns run through DV360, Amazon DSP and The Trade Desk, with the platform chosen for your goals rather than our convenience.
- DV360
- Amazon DSP
Measurement Layer
Server-side tracking and clean attribution, because 30 to 40% of pixels get blocked and awareness budgets deserve real numbers too.
- Server-Side Tracking
- Incrementality
Scale Without
the Spray
Programmatic done badly is spray and pray with better software. Done well, it's precise reach that feeds your whole funnel.
01
Audience & Inventory Plan
We define who you need to reach and where they spend time, then match deal types to each objective: RTB, PMP or programmatic direct.
02
Launch & Calibrate
Campaigns go live with tight frequency and brand safety controls, then get calibrated against early signal data.
03
Prove the Impact
We measure programmatic's effect on the metrics that matter downstream: search volume, direct traffic and assisted conversions.
Programmatic Frequently Asked Questions
Is programmatic right for my budget?
Honestly, it needs scale: typically £10,000+ per month to be effective. Below that, we'd usually point your budget at Meta, Google or native channels first, and we'll say so.
How is this different from Google Display?
GDN is one network. Programmatic buys across many exchanges and publishers, including premium inventory, CTV and audio that GDN can't reach, with more control over where and how you appear.
How do you measure awareness spend?
With more than impressions. We track lift in brand search, direct traffic and assisted conversions, and run incrementality tests where budgets justify them. Awareness should show up in the numbers.
Ready to scale beyond social?
Talk to a strategist about whether programmatic fits your growth stage.