Predictive Analytics
Know what customers do next.
Your data already knows who's about to churn, who's ready to buy again and what they'll want. We put that knowledge to work before the moment passes.
- Klaviyo & HubSpot AI
- Human-Checked Models
Foresight, Built Into Your Marketing
Predictive analytics turns yesterday's behaviour into tomorrow's playbook: who to contact, when to send and what to offer, decided by data rather than gut feel.
Churn Prediction
Spot the customers drifting away before they've gone, and trigger win-back flows at the 60 to 180 day windows where they still respond.
- Churn Signals
- Win-Back Triggers
Purchase Forecasting
Klaviyo's predictive models estimate next order dates and lifetime value, so campaigns land when customers are genuinely ready.
- Next Order Date
- Predicted CLV
Lead Scoring
HubSpot AI scores leads on behaviour automatically, so sales time goes to the prospects most likely to close.
- Behavioural Scoring
- Sales Prioritisation
Smart Send Optimisation
Send times, subject lines and product recommendations optimised per person by AI, reviewed by humans who know your brand.
- Send-Time AI
- Recommendations
From Data
to Foresight
Predictions are only as good as the data underneath. We start with clean measurement, then layer intelligence on top.
01
Data Foundations
We consolidate your customer, purchase and engagement data so the models learn from truth rather than noise.
02
Activate Predictions
Predictive segments wired into your flows and campaigns: churn risks get attention, likely buyers get timely nudges.
03
Validate & Improve
We compare predictions to outcomes and keep tuning. No attribution model or prediction is perfect, so honest validation is built in.
Frequently Asked Questions
Do we need a data science team for this?
No. Platforms like Klaviyo and HubSpot include serious predictive capability out of the box. The skill is in setting them up properly and acting on what they say, which is where we come in.
How accurate are the predictions?
Good enough to be profitable, not perfect, and we treat them that way. We validate predictions against real outcomes and adjust, rather than blindly trusting a black box.
What results should we expect?
Better retention, better-timed campaigns and sales effort focused where it counts. The compounding effect of contacting the right people at the right moment is bigger than any single tactic.
Ready to see around corners?
Get a free review of the predictive power hiding in your customer data.