UKRI Creative Catalyst Grant Winner
Go With Pride
Winner of a UK Research and Innovation Creative Catalyst grant for innovative use of AI in the creative sector. Go With Pride is an AI powered theatre discovery platform built to help LGBTQ+ audiences find relevant shows, venues and editorial content more easily.
The Project
What We Built
Go With Pride combines conversational AI, structured theatre data and editorial content to create a smarter way to discover live performance.
The platform includes an AI chatbot, curated show listings, detailed show pages, favourites functionality, city based browsing and a features section for theatre news and editorial content.
Why It Matters
Go With Pride shows how AI can improve cultural discovery without replacing human curation. The AI helps users navigate scale, while the content, positioning and product experience are shaped by clear creative judgement.
The project was recognised by UK Research and Innovation through its Creative Catalyst programme for its innovative use of AI in the creative sector.
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