We Run Your BNB
How We Run Your BNB Achieved 1900+ form leads
Google Ads
In this case study
About the Brand
The Challenge
The Strategy
The Execution
Results Dashboard
Creative Showcase
About the Brand
Full-service management for short-term rental owners
We Run Your BNB (WRBNB) is a US property-management company built for Airbnb and short-term-rental owners. Owners hand over their property and WRBNB takes care of the rest, end to end.
Their growth depends on a steady supply of new owners ready to put a property under management. That is exactly where we came in.
Full-service model
Pricing, listings, guest care and turnovers handled for the owner
Owner-first
Designed for hands-off landlords and portfolio investors alike
Nationwide reach
Operating across short-term-rental markets coast to coast
The Challenge
A predictable flow of qualified owners, at scale
The US short-term-rental management market is crowded and competitive. WRBNB needed more than leads. They needed the right owners, reliably, month after month.
Volume that scales
Enough new enquiries each month to keep a sales pipeline genuinely full, not a trickle.
Quality, not noise
Property owners with real intent, the right portfolio size and a genuine management need.
Efficient acquisition
A cost per lead low enough to make high-volume prospecting commercially sustainable.
The Strategy
Qualify inside the ad, not after it
We ran Meta lead-generation campaigns with qualifying questions built directly into the instant form. Every enquiry arrived pre-screened on the four signals that predict a good fit, so the sales team spent time on owners worth pursuing.
01 Region
Where the property sits, mapped across US markets
02 Portfolio size
From a single rental to multi-property investors
03 Management
Self-managing, considering it, or already outsourced
04 Experience
How established the owner is as a host
The Execution
One workhorse campaign, broad US reach
We concentrated budget into a primary always-on lead campaign with broad targeting across US regions, letting Meta find owners at the lowest cost. A lighter engagement push kept top-of-funnel reach efficient and the brand visible.
- Always-on, broad-targeting lead generation as the core engine
- Continuous creative rotation feeding the same optimised audience
- Separate engagement push for low-cost top-of-funnel reach
THE WORKHORSE CAMPAIGN
New Leads campaign
1,500+
form leads delivered
950K+
people reached
1.50M+
impressions served
The bulk of all owner leads came through this single campaign.
Where the owners were, and who they were
LEADS BY US REGION
AUDIENCE SIGNALS
73% of owners were self-managing or actively considering management. Our prime conversion segment.
MANAGEMENT STATUS
Self-managing 38%
Considering management 35%
Already full-service 17%
Partial services 10%
Two in three owners ran a single property; nearly a quarter held 2–3, with a long tail of larger portfolios.
A high-volume, low-cost lead engine that turned broad US reach into 200 closed deals and $2M in new annual revenue.
We Run Your BNB · Meta Lead Generation
Results Dashboard
The numbers that matter
1,900+
form leads delivered
Plus 30 conversion leads across the programme
1.18M
people reached
1.9M impressions served in total
Sub -$25
sustained cost per lead
340+
leads in the best month
200+
deals closed
Property owners signed to full-service management
$2M
in new annual revenue
Generated for WRBNB since the campaign launched
How we drove cost down and volume up
In the peak window, monthly lead volume more than tripled versus the pre-launch baseline while cost per lead held in the low $20s. That came from disciplined, repeatable craft.
Creative iteration
Continuous testing of scripted UGC, voiceover and static formats to find and scale the winners.
In-form qualifying
Screening questions inside the lead form lifted lead quality without slowing volume.
Regional optimisation
Reading demand by US region and leaning budget into the markets that converted.
Segment targeting
Focusing spend on self-managing and considering owners, the highest-intent segments.
What this campaign taught us
01 Qualify at the source
Building screening questions into the lead form turns raw volume into a workable pipeline. The form does the first round of sales filtering for you.
02 Creative is the lever
Cost per lead fell as the creative library matured. Scripted UGC and a strong lead ad outperformed, and continuous iteration kept efficiency improving.
03 Volume and quality can coexist
Tripling monthly volume did not mean lowering the bar. Broad reach plus tight in-form qualifying delivered both scale and the high-value owners that converted into 200 deals and $2M in new annual revenue.
Creative Showcase
A tested creative library
From a standout lead ad to scripted UGC, voiceover and static series, iterated continuously to drive cost down.
Keep it Juicy
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Seasonal launch creative
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